NALC brings together executive leaders and decision makers with content focusing on emerging economic opportunities, technological growth and forces affecting the promo industry.
Early Bird Pricing
Member $2,200
Non-Member $2,700
Available through Thursday, March 26, 2026
Standard Pricing
Member $2,600
Non-Member $3,000
The US Grant, a Luxury Collection Hotel, San Diego
May 12-14, 2026
Tyler Shultz
Theranos Whistleblower & Entrepreneur
How can a company acquire a $10 billion valuation built on fraud? How does a 20-something Stanford dropout deceive esteemed statesmen and titans of industry? What leads someone to defraud hundreds of employees, thousands of investors, and millions of patients on an unprecedented scale? Tyler Shultz, the man most responsible for bringing down Theranos, answers these questions and more. In a compelling conversation, Shultz takes audiences through his time as an employee at Theranos, discussing everything from his relationship with Elizabeth Holmes, to the faulty blood testing technology, to his efforts to expose the truth about Theranos. With humility and candor, Shultz addresses the importance of corporate governance, modern- day business ethics, Silicon Valley culture, and the lessons the corporate world can learn from Theranos’ historic fraud.
Tyler Shultz is an entrepreneur fostering innovation in healthcare. He graduated from Stanford with a Biology degree and entered the national scene when he courageously blew the whistle at Theranos. Tyler complained to the public health regulators in New York and was a source for a series of Wall Street Journal articles exposing Theranos’ dubious blood[1]testing practices. Owing to his role in exposing the fraud, Shultz was featured in Bad Blood the book about the scandal penned by John Carreyrou, the original author of the Wall Street Journal articles, as well as in Alex Gibney’s HBO documentary The Inventor: Out for Blood in Silicon Valley.
Henry Coutinho-Mason
Co-Founder of 3Space
Henry Coutinho-Mason is obsessed with answering the biggest question in business: “what will people want next?”
Henry is one of the world’s leading authorities on consumer trends, having spent a decade as the managing director of TrendWatching. He is the author of Trend- Driven Innovation , which lays out a simple, accessible approach to anticipating customer expectations. It forms the basis of TrendWatching’s research, content & product that is used by 100,000 B2C professionals at hundreds of the world’s leading brands.
Henry’s latest book The Future Normal: How We Will Live, Work, and Thrive In The Next Decade, is a handbook for visionaries featuring the thirty biggest ideas and instigators that will shape humanity’s next decade. It was launched at SXSW in March 2023.
As a speaker, Henry has given more than 100 inspiring and actionable keynotes & workshops in 30+ countries – with multiple repeat bookings from global leadership teams at J&J, Calvin Klein, Mastercard, the Tata Group, and many more. He is also a guest lecturer at HEC business school in Paris.
Based in London, his work with clients is on consumer trend & innovation strategy, typically around “The Future of X” (retail, work, digital, cities, travel, etc).
Henry has been quoted as a trend expert in The Guardian, the FT, HBR, AdMap, The New York Times and The Economist, and has appeared on television networks such as CNBC, the BBC and Brazil’s Globo News.
Fun fact: he was also included in GQ’s Most Connected Men in Britain list for 2016.
As co-founder of 3Space, Henry is also an award-winning social entrepreneur. With its innovative solution to generating social value from empty commercial property, 3Space was commended in Fast Company’s World Changing Ideas and won the European section of the FT/Citi Urban Ingenuity Awards.
Please note that this is a preliminary schedule and is subject to change. Times may adjust slightly. Watch for marketing emails and announcements for the latest updates.
Tuesday
May 12, 2026
Event
Location
Time
Badge Pickup
Presidential Ballroom Foyer
2:00 - 5:00 PM
PPAI 100
To Be Announced
6:30 - 9:30 PM
Wednesday
May 13, 2026
Thursday
May 14, 2026
In the center of San Diego’s vibrant arts and culture district, The US Grant, A Luxury Collection Hotel offers timeless architecture, luxurious accommodations, and contemporary amenities within a landmark rich in history.
Group Rate: $299 per night plus taxes and fees
Group Rate Available: May 11 – 15, 2026
Cancellations made within 72 hours of arrival will forfeit one night’s room and tax.
Registration Deadline is 04/19/26